Make or Break: Why Connecting With Your Audience in PR Is So Important

Make or Break: Why Connecting With Your Audience in PR Is So Important Public relations can be compared to the typical ‘finding a needle in a haystack’ analogy. There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. So, how do […]

A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up You did it. You survived January. While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved […]

The Rise of AI in Content Drafting

The Rise of AI in Content Drafting Sometimes, finding the right answer can be a challenge. We all like to think we know our area of expertise inside out, but we are forever caught off guard by those niche questions proposed by journalists or areas to focus on. Gone are the days of endlessly trawling […]

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